A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few the reason why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of your ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a look on an identical or similar mark as yours will observed that you already own the mark, that is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. The third party is put on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in the future.
Social media is an imperative resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies there to protect against improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer’s social networks account. See the venue’s policies for more information. However, I realize that whenever complain to social media site of this wrongdoing and claim that another is definitely your brand without permission, the social sites administrator responds with a request of proof of ownership of your subject company name. A Online trademark renewal in India registration gives compelling proof of brand wardrobe.
Registering your mark shows a deal with your brand and shows consumers that responsibility. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are exactly the same or significantly like other parties’ trademarks or known brands with the sole purpose of selling them (to the rightful owner) as a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court and collect damages from individuals who register a domain name the actual identical or similar with your trademark.
Trademark registration can work for as long as you continue when using the mark in commerce. Or even some companies that have registered trademarks that happen to be over 100 years old.
Trademark registration may end for it doesn’t matter. However, there a lot of compelling reasons for protecting your brand since you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.